By taking
seed data and applying Reed’s Law.
What’s
Reeds Law?
It’s the
assertion that the utility of large social networks, can
scale exponentially with the size of the network. Using the
same methodology Data Vaults’ application causes the
exponential expansion of databases for event organisers.
It sounds a
bit geeky but, like all good ideas, the theory is simple.
Data Vaults
takes “seed” data and incentivises each contact to use our
online PDA (Pyramid Data Acquisition) application.
PDA has been
specifically developed to our own specification and gives
Data Vaults the tools and methodology to turn theory into
practice for any trade sector and increase the conversion
from pre-registration into actual attendance.
A
built in security module to avoid spamming, ensures that any
person referred by an industry colleague, is guaranteed to
receive only one electronic invitation irrespective of the
number of contacts that submit his/her contact during each
campaign.
The
success of each campaign (i.e. the number of net new
contacts the campaign produces) is dependant on a number of
variables:
-
Industry sector
-
Amount
of contact data requested
-
Level
of customisation of the campaign
-
Level
and quantity of incentives
-
Quality
of initial seed database
Does it work?
Of course it does. But
consider this.
In
one campaign we increased visitors to an event by over 110%.
In
another the process created an uplift of pre-registered
visitors by 14.5% in three months and 32% over a 7 month
period.
